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Mickey Mouse Monopoly: Disney, Childhood & Corporate Power



Uploaded by: ChallengingMedia
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The Disney Company's massive success in the 20th century is based on creating an image of innocence, magic and fun. Its animated films in particular are almost universally lauded as wholesome family entertainment, enjoying massive popularity among children and endorsement from parents and teachers
. Mickey Mouse Monopoly takes a close and critical look at the world these films create and the stories they tell about race, gender and class and reaches disturbing conclusions about the values propagated under the guise of innocence and fun. This daring new video insightfully analyzes Disney's cu
ltural pedagogy, examines its corporate power, and explores its vast influence on our global culture. Including interviews with cultural critics, media scholars, child psychologists, kindergarten teachers, multicultural educators, college students and children, Mickey Mouse Monopoly will provoke aud
iences to confront comfortable assumptions about an American institution that is virtually synonymous with childhood pleasure. Interviewees include Henry Giroux, Diane Levin, Gail Dines, Elizabeth Hadley, Carolyn Newberger, Alvin Poussaint, and Justin Lewis.


Tags for this video: Critical Culture Disney Education Educational Industry Jhally Literacy Mass Media MEF Pedagogy Social Sut

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I'm not sure they ... ( 2 months ago by TonyDuMont)
I'm not sure they were criticizing DIsney for tolerance, they were criticizing Disney for promoting biased gender roles. Note how in other films, such as "As Good as it Gets," in which the woman bears with the unpleasant aspects of the male character just to "redeem" him. Men save women physically through noble acts, while women save men emotionally by diminishing themselves.
hm..i agree with ... ( 2 months ago by pyrosquirrel91)
hm..i agree with some of the above. i love the pre-2000 disney movies. sucks a bit to know how disney really is. i love this vid and has a great point but i think that because the world is getting more diverse, the issue with disney isnt as dangerous.
Typical extreme ... ( 1 month ago by joecassara)
Typical extreme left-wingers: take everything, including themselves, too seriously. Get-a-life.
amen...what a load ... ( 1 month ago by whensuddenlyaMANKEY)
amen...what a load of garbage.
Most people prefer ... ( 1 month ago by eridanus22)
Most people prefer the pre-2000 Disney movies. In fact, some people call the period between 1989 and 1999 "the Disney Renaissance". First being The Little Mermaid, last being Tarzan.
Way to politicize ... ( 1 month ago by eridanus22)
Way to politicize this. This is why I can't take Republicans seriously anymore. Gross generalizations like that. I'm a liberally inclined moderate and I think this video is absolutely ridiculous.
Frankly, I don't ... ( 1 month ago by herrfrunck)
Frankly, I don't think these movies had that much impact on many, though anything can warp the head of the most insane.. There's been a share of loser girls who's gotten so obsessed with the princess stereotype that they're practically sniffing glitter. There's rare instances of freaks getting sexually attached to the characters in Lion King(I shit you not).
For the normals, Disney is just colorful fun. Unfashionable stereotypes, sure but it wasn't meant to be taken srsly and we don't.
this is really ... ( 1 month ago by AlexisZ33)
this is really interesting
Pple dont realise ... ( 1 month ago by luvmi2008)
Pple dont realise how dangerous this kind of thinking is. Most pple are privileged & they dont have to think about their race. Some people think of their race always & to not at least consider other pple & how they are experiencing these movies is dangerous. Movies seem innocent but I explain to my child what he is watching & want to know how he is experienceing it. Pls tell me there is noone out there who has stereotypical images of other pple. So to say there is no impact is an understatement.
I think I see what ... ( 1 month ago by herrfrunck)
I think I see what you're trying to say but do you actually mean "Race"? Don't you mean rather "people privileged with a good upbringing", in case I somewhat agree. In those instances tv has little impact.
But I hardly think Disney has any ambition to influence morals. They concentrate on being inoffensive so that parents will let their kids watch it, that's all. Even if you spot gender roles and such, I don't think kids can pick up on it lest people around them otherwise enforce it.
ROFLMAO this is ... ( 1 month ago by 63warriortrade)
ROFLMAO this is fucking retarded. this is hilarious. how are ppl actually drawn in by this garbage....im sorry but this is SO over thought. these ppl are mentally challenged
....what about some ... ( 1 month ago by violetphoenix13)
....what about some of the movies from 2000 to 2002? they wheren't that bad where they?
Aladdin is an ... ( 3 weeks ago by Halick)
Aladdin is an arbian, Pocahontas-native american, mulan asian, Uncle Remus is black and hercules is greek and still people keep nagin' about that they've never seen a black man and souch in disney movies.
Why is it that some people think that Disney created as Belle, Remus etc and as a an avatar for their "race" or gender? Am I to take it as every "white" man is as Goofy or Pete in goof troop , either nice and naïve or fat, false and greedy?
A person have ... ( 3 weeks ago by Halick)
A person have faults, not only a race, a person makes misstakes not only women/men.
But it seems that when a member of the so called minority or women is portraited to have weaknesses the artist is a siner.
----
And for the love of.. the Beauty and the Beast example around 4:00.. It's a message of peace for gods sake, a message of love, a message to help, a message to solve diffrencies, turn the other cheek and so on, you can look at Belle as an avatar for diplomacy.
Bad spelled review/swe
oh for the love of ... ( 3 weeks ago by AngelfacedDramaQueen)
oh for the love of god. jelousy = whingers. ooh disney has to be careful because kids are watching. kids today watch CSI.
As for that won going on abotu beauty and the beast ITS THE STORY, i'd love to grab her and make her read the bloody book. how dare she undermine the foundation of what is like a template of most of the best love stories ever!? here and her stupid glasses that dont fit her face....oh look i'm being as petty as they are.
How can they say ... ( 3 weeks ago by Severed6Retreiver)
How can they say there're no black people in Disney, since they just use Pocahantis and The Jungle Boy as examples. Not only that, but you can't critisize the story for staring a white man when the original story itself has him written as a British child. It doesn't work either when you look at it with a smart assed aproach. Beauty and the Beast simply says, "Forgive and Learn." It's that kind of thinking that put this world in its "Get even" state.
HA HA! stupid ... ( 2 weeks ago by seance13)
HA HA! stupid people are stupid
This is bullshit. ... ( 2 weeks ago by Kxixx)
This is bullshit. Disney is only trying to make money. Just because their is limited races or religion or anything doesn't provoke racism or sins. Speaking of which, Try to recall a time when disney seriously hurt you or a child. Another thing. Tarzan is TARZAN. DUH!! OMFG he was lost in a jungle, what else do you expect him to wear? "Overlook the beast or prince or beast to bring the prince out." It's telling kids to deal with smartasses or to forgive someone. SIMPLE.
As a genius, I must ... ( 1 week ago by SuccessWILLcome7)
As a genius, I must place my input on top of the common minds. This film introducing all of you to reality. In all reality, a coporation is only concerned with makeing money. It has no concern with social goods. Disney has a powerful positon in your life and you child's life. It shaped their imaginations. Much further, Disney shapes your child's perceptions of races, situations, and violence. If thats not scary, then you are less than intelligent.
True, but the above ... ( 1 week ago by chunksofham)
True, but the above mentioned activites are rare abnormalities. All of us, every last one, enjoyed Disney movies as kids. Some of us want our childhood memories intact, you know. That's not unreasonable. And the first statement is a logical fallacy known as reductio ad absurdum.
I second that. We'd ... ( 1 week ago by chunksofham)
I second that. We'd like our childhood memories intact, thankyouverymuch.
you people are only ... ( 1 week ago by mrhankeypoo222)
you people are only looking at the bad parts of the films. you need to look at the end of the movies where he characters are turning into good people. they try to teach children what way not to act (which is usually the beginning or in the middle of the movie) and how to be kind and not rude(where the characters change in the end and become better people). i do not understand why people cant see that. everyone seems like all they want to do is start something that shouldn't be started.
completely true. ... ( 1 week ago by mrhankeypoo222)
completely true. good point
This is so ... ( 2 days ago by nicolettesregret)
This is so ridiculous. How many children watch Beauty and the Beast and look for the moral of the story? For that matter, how many look for a moral in ANY of the movies? Most don't even read into the story that much and grow up to be just fine. They don't think about how Belle handled abuse. As for the racial part, there was indeed an Asian...Mulan? My favorite movie of all time.They are making a black princess movie right now, so stop crying.



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